Sales Kit: Client Highlights

MILLER CHILL CONTEST

Concept:
Customized microsite surrounding contest trip giveaway to Cancun

http://cbsradiobaltimore.com/miller_chill/

Sponsorship Elements:
• Customized microsite
• Preroll on Mix 106.5 Media Player
• Streaming
• Campaign: 2 month

MONARCH MEDSPA

Concept:
Client sponsorship included :15 preroll and streaming on Mix 106.5 Media Player

Preroll - Imagine turning on your radio or TV and the very first ad you hear or see if from your business! That’s the beauty of our pre-roll asset. Pre-roll is the ability to run a :15 audio/visual ad on the media player before the live radio music stream begins. It’s important to note that this :15 video cannot be forwarded or skipped, so the captive, attentive user must sit through and watch your ad.

Streaming - Streaming is the technology of using your desktop computer - at work or home - to listen to your favorite radio station in real time. Streaming is the perfect blend of online convenience and radio’s ability to create passion through listener loyalty. Streaming is radio’s natural progression of giving listeners what they want and love through the station’s already popular web site. Our radio station’s audience is captive and ready to hear your advertising/marketing message.

Sponsorship Elements:
• Preroll
• Streaming
• Campaign: Annual

SAFEQUOTE sponsored by Mid-Atlantic Waterproofing

Concept:
Client sponsored Safe Quote Website, an online resource for Baltimore Area homeowners who are looking for a contractor to bid on their home improvement project. Homeowners simple log on www.BaltimoreAtHome.com and click on Safe Quote. Simple drop down menus allow the homeowner to describe their redesign project: specs, tastes, budget, etc. From there they click get a quote and within 72 hours they’ll receive up to 3 bids from area contractors who specialize in that project category.

http://safequote.baltimoreathome.com/default.aspx

Sponsorship Elements:
• Video
• SafeQuote Membership
• Contesting
• Campaign: Annual

MEDIA SKIN sponsored by National Aquarium

Concept:
Your brand logo is the face of your company. It is perhaps the single most important aspect of the initial introduction to consumers. Imagine the impact of having your brand take over the identity of one of the most sought after, high traffic digital products on the internet: The Online Media Player! Now your brand can literally be wrapped, around our CBS Radio streaming players to maximize your brand impressions and your sales impact!

Sponsorship Elements:
• Marquee logo placement on player, hyperlinked to your company website
• Video preroll on Media Player
• Streaming
• Campaign: 6 months

Paws for a Cause sponsored by Elkridge Animal Hospital

Concept:
The Paws for a Cause feature webpage includes a short biography of the pet, address, phone number and web address that links to the area animal shelter or rescue. There is also a “send to a friend” button where listeners have the ability to e-mail the feature page to a friend.  In addition, the page also features an updated archive of every pet that has been highlighted and their current status.

http://www.cbsradiobaltimore.com/paws/

Sponsorship Elements:
• Custom splash with weekly photo and description of animal
• Event Promotion
• Virtual tour video of animal hospital
• Streaming
• Campaign: 6 months

PROVENZA

Concept:
CBS Radio (all 5 stations) customized partnership with WJZ-TV incorporating elements of video webisodes, banners, streaming, preroll and podcasting

http://wjz.com/advtheprovenzagroup

Sponsorship Elements:
• Homepage web banner
• Customized splash page
• Video Webisodes
• Podcasting
• Streaming
• Campaign: 2 months