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After Rock Steady, No Doubt took a break. Stefani approached Kanal about producing an off-the-cuff solo project that would be influenced by her non-ska favorites. Prince, the Time, Club Nouveau, and Madonna were the names thrown around and the idea was to make the project "fast and easy." Over time, the "fast and easy" record morphed into something much bigger. Old friend, former labelmate, and hit songwriter Linda Perry became involved and the project became much more polished, slick, and dance-oriented.
A pile of high-profile collaborators -- Dr. Dre, the Neptunes, Dallas Austin, Andre 3000, Nellee Hooper, Jimmy Jam, and Terry Lewis -- became involved. In September of 2004, the infectious and hyper dance single "What You Waiting For?" appeared with its accompanying video dominating MTV.
The album, Love.Angel.Music.Baby., hit the shelves in November with surreal artwork that introduced Stefani's four-woman "posse," the Harajuku Girls. The all-Asian Harajuku Girls were inspired by Stefani's fascination with the Harajuku girls of Japan, young club kids who have a flippant and fun attitude toward fashion. Appearing with Stefani live, in videos, and in photos, the Girls quickly drew criticism from the Asian community, angry about the rumor that they had to sign a contract to never speak English even though they could, and that Stefani's Girls looked nothing like the "real" Harajuku girls. Based on a dancehall cover of +Fiddler on the Roof's "If I Were a Rich Man," "Rich Girl" became the next smash single with the anthem "Hollaback Girl" becoming success number three.
While the singles were dominating pop and dance radio, Stefani appeared as Jean Harlow in Martin Scorsese's The Aviator. With music and movies checked off, Stefani moved into the world of fashion and introduced her clothing line L.A.M.B. Taking her influence to the world of tech, she designed the Harajuku Lovers' 4.1 MP Digital Camera for Hewlett-Packard. The camera was released in a limited edition with a Stefani-designed case and biographical DVD.
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